OUR STORY

Green Rain is a forward-thinking lifestyle brand that blends timeless craftsmanship with sustainable design. Inspired by Luca Colonna’s vision and dedication to fashion, the brand reimagines classic garments, offering bespoke, customizable pieces that transcend trends by merging heritage with innovation.

Rooted in the artisanal traditions of Naples, Italy, Green Rain reflects the city’s rich legacy of creativity and craftsmanship. Luca’s extensive travels have shaped the brand’s unique identity, drawing inspiration from diverse cultures and vibrant fabrics from around the world—antique English velvets, vintage distressed denims, hand-crafted Italian leathers, intricate Ikat weaves, and more. Each piece tells a unique story, woven with care and dedication.

For those who value both style and sustainability, Green Rain embraces eco-friendly materials and ethical production methods, offering modern, enduring designs that evolve with each season. Committed to slow fashion, Green Rain challenges the fleeting nature of trends, creating pieces built to endure and evolve.

Crafted with artistry, worn with purpose, and designed to last—Green Rain invites you to embrace a future where craftsmanship, consciousness, and timelessness converge.

Crafted as Yesterday, Worn Today, Designed for Tomorrow.